Friday, 28 December 2012

The refute of the new smoking law among Ghanaians.



On July, 19, 2012, the Parliamentary Select Committee on Health, chaired by Alhaji Muntaka Mubarak, stated at a workshop on the public Health Law in Accra that under the law, one could not smoke anywhere if the next person close by was a non-smoker.
Ghanaians have been banned from smoking around in the presence of others. This law, seems to be a wise quote said to the hearing of corpses. Under the law, smoking has been banned in places such as the streets, homes, vehicles, bars, restaurants and other places of public use. But what do see, my observations have made it known to me that, the law is been put aside by Ghanaians who intend to do their own things. Ghana's Parliament, passed into law a bill banning smoking in public places, after about seven years of intense lobbying and agitation, on July,11, 2012.
 In the enforcement of the law, Alhaji Muntaka said in bars and restaurants, special places were to be created for smokers explaining that even in those cases, there had to be mechanisms in place to ensure that the smoke did not escape. So what are the owners of these places doing about it. Because  during this Christmas festive, bars, restaurants, and  hotels, holds lot of people. These people are exposed to perceive the smokes of smokers, which is very dangerous to their health; it constrict the blood vessels, which in turn causes high blood pressure. Another effect is raising the heart rate, which adds extra stress on the heart.
The question to ask is  that, is the media and officials not playing their roles well or Ghanaians did not accept this law? In an interview with a young man who refuse to reveal is identity told me that, he has not heard any law against smoking publicly. He explained that, it is not wise for officials to set up such a law. Because as a Ghanaian, we all have the right to do what we want at any time. He further, stated that, are the officials going to set law against drinking? With not, then there is no need for enforcement of such a law against smoking.
The ages of smokers in Ghana ranges from teens to adults. In most places in the Zongo areas in Ghana, each and every day, people are found of smoking “ marijuana”. In public uses, such as the lavatory, some people cannot ease  themselves without smoking. I bars and restaurants the issue remain as the same.
It will be advisable for the general public to put a stop to the habit of smoking publicly. Because, the new Tobacco Control Law has banned smoking in public places, tobacco advertising, promotion and sponsorship, and prohibits young people under the age of 21 from buying and selling tobacco products, among others.
All those involved in the production and distribution of tobacco are remained to be watch as the law revolves around them too. According to the new tobacco law, smoking in public will now attract a fine of GHc9, 000 or a three-year imprisonment .

Thursday, 6 December 2012

Ghanaians are ready to cast their votes peacefully.



Today, December 6, 2012, marks the last day to election 2012. As I walked through Accra township, the people have really comported themselves very where. They have set a peaceful environment for election free violence. 
If I cast my mind back to the numerous campaign launched by the various parties, the tensions that were created and strong oppositions in ideas. I thought tensions would be at its high level before and after the election.
As I walked through the street of Accra as early as 5 am to have a view of the reactions of parties sympathizers, I found out that Ghanaians are ever ready to embrace peace, joy and harmony. The fact is, looking at the huge people who troop to the last grand finale rally champion the two strong parties in the country, I thought, the spirit of winning election 2012 was still fresh in the heart of these supporters.
All the leaders in the various parties have put down their campaigning tools. They have abide by the principles set by the Electoral Commission (EC) of Ghana. In the morning I met a vehicle painted with the National Democratic Congress (NDC) colors.  As that time no campaign song was played in the car. When the driver got to the place were some people were gathered, he sounded the horn of the car and some people around cheered him up. By saying “E Dey Be K3k3.”  Some minutes away from this scene brought another scene around Russia junction, I also met a pik-up car painted in the colors of the New Patriotic Party (NPP). The driver did similar act and some people around also cheered him up the tunes of NPP.
In the afternoon, I boarded a car from Banana-Inn to Post-office , Accra. Whilst I was in the car I observed that the people were calm. There was no disturbances and distortion. The behavior of the public drove my mind  away from what will be experienced tomorrow.
Immediately, I asked myself,  how could this peaceful reaction of the public develop into fight tomorrow. The people behaved as if nothing is going to happen tomorrow. This is the best of reaction portrayed by the entire public towards tomorrows event.  
When I got to Accra central, people were busy buying while traders were also busy selling their products. I felt the fever of Christmas more than that of tomorrow’s election. Okaishie, Makola and Kantamato markets were full of customers shopping towards Xmas celebration. I only saw a young woman who was selling NPP kits around Rawlings park.
The behavior of the public as at in Circle was similar to that of the people in the early mentioned places. At the, VVIP bus station, numerous of passengers were ready to travel  to Kumasi, in order to cast their votes. This was the only reaction that brought my mind back to life towards tomorrow’s event.
Through observations, Ghanaians are ready to experience another peaceful election tomorrow, in the fifth republic of the sixth parliament.
    

A YOUNG BOY JAILED FOR STEALING COCOA BEANS





The Enchi Magistrate court has asked a young man of 22 year of age to either pay a sum of GHC 360 or be remanded for four months in police custody, for escaping from Dadaiso police cells in Western Region.
Kwame Nketia and two others stole 2 bags and 20 kilos of cocoa beans from a neighbor. They decided top sell it to a Produce and Buying Company (P.B.C) vender in the resident, on July, 15, 2012.
Unfortunately, the residents’ of Dadiaso had hints about missed cocoa beans. So they rushed to these three young men when they made an attempt to sell these cocoa beans. In a chased, Kwame Nketia was caught while the rest of the other two got to their heels.
The good people of Dadiaso handed Kwame to police. Three days later, Kwame asked permission in order to enable him to empty his urine but tried running away. The police personnel’s’ in charged, put their forces together and had Kwame arrested for the second time.
Kwame appeared to July, 26, 2012. The case presided over by Mr. K. Solomon, charged Kwame of Conspiracy, stealing, and escaping from police cells.
Kwame explained to the court that, he is not guilty of the first two charges but rather quilty to escape from police cells. Mr. Solomon on Kwame’s guiltiness and asked him to pay that sum of money or will be put in imprison for four months.
He also asked Kwame to appear on trials for the next two charges after two weeks.
 By: Benjamin Kwame

Wednesday, 5 December 2012

THE RESULT OF CARELESS DRIVING.


On Sunday, December, 2, 2012, a n accident occurred at Sukura Taxi-rank. Around 10 am in the morning, a car crashed with a motor bike.

The car beard the registration number GE 2743-11, it was a Mahindra   Scorpio pik-up, painted brownish. The car was moving from a rough junction road to join the main Taxi-rank to Loso junction road. Th e driver of the Mahindra car did not look at his sides before making a try to join the street.

As he was about to join  the street a violet motor bike with a registration number M 12-GE 36, crashed with the car. There was no pillow rider. The motor rider was smart enough to jump from his motor bike. he jumped to the other side of the road.

No injury was sustained. According eye witnesses, the motor rider saw the car approaching from the right curve. He attempted with a break to stop the motor but he was so close to the car that his motor hit the car.

The car was approaching from a right curve of the road to join the road on the left side. Also, the motor rider was on the right lane of the road. The driver of the car parked his car and came to the aid of the motor rider. He then said sorry to him and after some minutes started his car and drove off.

 

Saturday, 27 October 2012

ADVERTISING PRODUCTION


GHANA INSTITUTE OF JOURNALISM.
COURSE:          ADVERTISING PRODUCTION.                                    
LECTURER:    MR. YAW GYAU.
CLASS:             DIPLOMA 2B.
GROUP ASSIGNMENT
SAMUEL AASAH BARNOR                                                
BENJAMIN .K. TENKORANG                     
QUESTION: As the Director of Corporate Communications of Nivea, develop promotional strategies using the six (6) IMCs for the Nivea range of products.

PROMOTIONAL STRATEGIES PROPOSAL
BACKGROUND OF THE STUDY
Nivea is a global skin and body care brand, owned by the German company Beiersdorf. In 1882 Pharmacist Carl Paul Beiersdorf establishes the company on March28. The company began in 1911 when Beiersdorf developed water in oil as a skin cream with Eucerit, the first stable emulsion of its kind.
The company’s owner, Oscar Troplowitz named it Nivea, from the Latin word niveus/nivea(meaning snow-white).

“Essentially enriched” body lotion nourishes and protects the skin. The particularly rich water-in-oil emulsion has caring ingredients which leave even the driest skin noticeably smoother. The “Essentially enriched”contains moisturizing Almond Oil, Vitamin E and intensive caring lipids.
STATEMENT OF PROBLEM
Customers do complain that for ages they have been using creams from other brands but they do not notice any change in their color. The creams especially body lotions they use either deform or cause irritation to their skin.
As Director of Corporate Communication of Nivea we have promoted several categories of products to the market. These include Shower Care, Body Care, Deodorant, Face Care, Men's Care, Nivea Cream, and Nivea Soft-Sun Care.
Our customers in deed have testified our various products, according to them; Nivea products have established changes in their body. So the company has decided to introduce to our prospective customers Nivea body lotion “essentially enriched”
 We ensure our customers that; for best results they should apply it daily, for a noticeable long-lasting improvement to their dry skin. Also, skin compatibility is dermatological proven.

OBJECTIVES
The company is introducing the “essentially enriched” so that:
1.      Lost moisture would be restored an dreplenished.
2.      It protects the natural structure of the skin and maintains its protective layer.
3.      Roughnesses are reduced.
4.      It promotes a non-stop moisture supply from within the skin
Image of product
“Nivea body essentially enriched”
These are brief Integrated Marketing Communications (IMCs) that we will use in the promotion of “Essentially Enriched”
ADVERTISING
In terms of advertising, ‘Nivea Company’ would like to spend GHC 30 million in promoting and presenting the product to the target audience as well as the public through: Television, bill-board and radio. Television is part of the broadcast media which involves the use of visual and audio to promote products. Counting on a large targeted people about 20 million; we decided to select Ghana Television (GTV). Our objective for the selecting of GTV is to capture the market in the entire Ghana. Since, it has a wide coverage within and outside the boundaries of Ghana.
Also, ‘Nivea Company’ beard in mind that it is not all our target markets that will have access to the TV adverts, so a standard and a high quality billboard will be constructed and will be mounted at the vintage areas with the ten Regions.
PERSONAL-SELLING
The company will invite 1 million retailers from the entire region, that is 4000 equally from Greater-Accra and Ashanti region, and randomly select 6000 retailers from the rest of the eight regions. Personnel from the marketing department will introduce to “Essentially Enriched” invited retailers. All persuasive means will be used in order to let the retailers to add “Essentially Enriched” to their product line. The personnel will also assure them that the Company has taken care of all the necessary advertisement. In addition, initial coupons for the launching of the product. On the behalf of retailers all retailers will be given discount.
SPONSORSHIP MARKETING
The company would like to associate “Essentially Enriched” to some beauty pageants. The product will sponsor “Miss Ghana”, “Miss Malaika”, and “Miss Tertiary”. We are not only interested in sponsoring beauty pageants but also sponsor some Tele-novella on TV 3. Because most of the women enjoy these programs on TV and as they are enjoying these programs our advert will be made known to them. We have developed a good idea that, on the eviction period any one who will be able to predict any of the contestant who will evicted will be given three “Essentially Enriched” for free. But will base on conditions.
SALES PROMOTION
The company has aimed at using both trade-oriented sales and consumer- oriented sales promotions. In terms of trade oriented-sales promotion; commissions and allowances will be given to wholesalers and retailers who will respond to “Essentially Enriched”. Consumers will also be given free sample try and coupons. Buy one-get- free for the first 6 months.
POINT-OF-PURCHASE COMMUNICATION
“Nivea Company” will design displays, posters, signs and stickers bearing the store names of our wholesalers and retailers. These will attract customers’ attention to trial sizes sample and influence their purchase decisions.
PUBLICITY
The Public Relation personnel will provide a press release to magazines and the various newspapers to inform the public that “Essentially Enriched”contains moisturizing Almond Oil, Vitamin E and intensive caring lipids; which promotes a non-stop moisture supply from within the skin.
REFERENCES
Internet: www. nivea.com